I am forced to close my doors due to circumstances beyond my control. After my beloved husband and partner passed away, carrying on what we built has become too heavy to bear alone.
For years, we poured our hearts into every detail from the designs to the wool, creating more than a business. It was our shared dream, our life’s work. Without him, this chapter must come to an end.
Saela & Co is closing its doors. This is your last chance to own authentic Icelandic knitwear crafted with love and three generations of heritage. Each piece carries the warmth and memories we created together.
Up to 80% off — thank you for being part of our story.
A farewell in wool
It breaks my heart to write these words.
After the passing of my beloved husband and partner Co, I can no longer continue what we built together. The workshop feels empty without his laughter, his hands, his warmth.
For three generations, our family poured its soul into every lopapeysa, keeping alive the love for Icelandic craftsmanship that began with my grandparents in 1957. But now, that love feels heavier — woven with grief, memory, and silence.
I’m closing our doors, not because I want to, but because my heart can’t go on without him.
Still, every sweater in this final collection carries a piece of us — the warmth we shared, the love we lived, and the legacy we leave behind.
Saela & Co


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